Global artwork localization in 30+ languages
led creative localization and production of global campaign artwork across 30+ languages, ensuring brand consistency while adapting typography, layout, and cultural considerations for international markets.
THE CHALLENGE
Domestic key art must be adapted for dozens of markets while maintaining brand and creative integrity, meeting regional compliance requirements, and supporting tight international marketing timelines.
Key Constraints: title length expansion across languages, right-to-left typesetting, script compatibility, regional content sensitivities, and rapid delivery for international partners
Localization in Action
Created the localized title treatments for the side-scrolling platformer adventure that released on Apple Arcade on December 4, 2025
Hebrew, French, Brazilian Portuguese, German, Italian, and Latin American Spanish
Created the localized title treatments using Cinema 4D and Photoshop.
TMNT has an archive of over 40 years worth of comics, television series and films, all using a rich array of styles and illustrators.
The new World of TMNT logo has been designed to encompass all of these styles within one overarching and consistent brand, and celebrate the Teenage Mutant Ninja Turtles' totally awesome heritage for all ages.
